Data Scientist - Marketing Effectiveness - Moonpig

London, England, United Kingdom · Moonpig - Data Science

Description

Dedicated to our Moonpig business you will be part of a brand-new analytics team covering marketing, commercial, customer and site centric digital product analytics.

Your role specifically focuses on digital marketing and customer insights, and you will have complete access to Moonpig’s data sets, you will use this and a multitude of techniques to understand, test, analyse, predict, report, and visualise insights to help the business evolve and optimise.

You will be the ‘go to’ person for all media planning and marketing insights and you will collaborate and work very closely with your stakeholders to support, inspire, test and drive the marketing initiatives. You will be working as part of the agile, lean, growth marketing team.

You will utilise the power of our media, marketing, customer, and product data with statistical and programming tools like SQL, R or Python to provide insights that unlock growth. You will help the marketing teams (and other teams) understand customers, set up testing, analyse results and improve marketing efficiencies.

You will need to be super smart, throve in a fun, vibrant and fast paced workplace and enjoy working collaboratively with colleagues in the commercial, marketing and analytics teams. The role reports into the Head of Analytics. Based in in London.


Key Responsibilities:


Requirements

Who you are:

What you will bring – essential skills and experience:

● 5yrs+ in analytical role such as marketing, customer or commercial analyst

● Excellent SQL and Excel skills

● Experience of statistical or data science coding tools, preferably R or Python

● Knowledge of the customer lifecycle, campaign measurement and analytics, and customer

targeting and (product/customer) segmentation

● Knowledge of marketing channels and analysis (CRM, Search, Display, Affiliates…)

● Good understanding of digital, retail and e-commerce data analytics

● Good understanding of agile, lean environment with experience of running A/B tests

● Experience of Tableau or similar visualisation tool

● Previously worked with a large customer database

● Able to work on several projects at the same time and prioritize effectively

● Able to work efficiently and deliver projects quickly

● Good written and verbal communication skills

● Good general business acumen (preferable experience in data-rich organizations)

● Ability to build strong working relationships with peers locally and internationally

● Creative, proactive and eager to learn about Moonpig and our customers

● Preferable knowledge of the broader marketing and analytics concepts of

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